Joseph Cianciotto Talks About How Cotton Is Taking on a New Life in High Fashion

Brands, retailers, manufactures and consumers, all of them look to the runways of London, Milan, Paris and New York to see manifestations of emerging trends that define the future of fashion. While designers are obviously always introducing original patterns, surprising cuts and vibrant hues, they also take steps towards reimagining familiar fabrics. Cotton is one of these fabrics. At one point, cotton was seen as a casual and unassuming fabric. But today it is emerging as a staple material that is now taking on a new life in high fashion.…